Summertime by George!

My Role

Strategy | Planning | Creative Direction | Website Design & Development | Copywriting & Editing | Photography | Social Media

About the Client

Summertime by George! is an annual weekly summer concert series created and hosted by the Rotary Club of St. Cloud. Founded in 2010 with a mission to bring the community together at a family-friendly event to enjoy live music, tantalizing food & drinks, and the recently renovated Lake George park, this well-loved community event serves an average of 8-10,000 guests every Wednesday during the summer.

Goals

Goals were directed to clearly communicate and set community expectations, maintain audience attendance, and raise funds through alcohol sales and other purchases. I worked closed with the volunteer organization to create, execute, and monitor comprehensive marketing strategies.

Proudest Moments

• 2021 Integrated Brand Identity Campaign Gold Award issued by the American Advertising Federation of Central Minnesota.
• Interacting with community members from all walks of life.
• Seeing this beloved event’s impact on the people who look forward to enjoying it every summer.

Proudest Moments

• 2021 Integrated Brand Identity Campaign Gold Award issued by the American Advertising Federation of Central Minnesota.
• Interacting with community members from all walks of life.
• Seeing this beloved event’s impact on the people who look forward to enjoying it every summer.